Creative crowdfunding is an excellent tool for raising startup capital for a new project. Its unique structure allows for a wide range of ideas to be funded. Regardless of your niche, crowdfunders can help you test the market for your product before launching it. Another benefit of this method is that you can validate your idea with a pre-sale of a product. With a pre-sale, you can gain a valuable audience to support your venture and help you achieve your goals.