Marketing plays an essential role in brand recognition, customer engagement, and revenue generation for any successful business. Companies may face the difficult decision between traditional marketing and digital marketing; both options offer distinct benefits depending on business goals, target audience demographics, budgetary considerations and more. Here we explore both strategies’ key differences, advantages and disadvantages so you can determine what fits best with your organization.Marketing plays an essential role in brand recognition, customer engagement, and revenue generation for any successful business. Companies may face the difficult decision between traditional marketing and digital marketing; both options offer distinct benefits depending on business goals, target audience demographics, budgetary considerations and more. Here we explore both strategies’ key differences, advantages and disadvantages so you can determine what fits best with your organization.